I think it’s safe to say that we all understand the importance of reading. My eldest is 6 years old now and starts Grade 1 in January and to say that she is ‘chomping at the bit’ is an understatement. She is not alone, so many children are desperate to learn to read. If you haven’t heard of them, the READ Educational Trust is a South African NGO who promotes literacy amongst children.
The READ Educational Trust runs a number of different initiatives, one of those being the Reading Matters programme.
READING MATTERS and READ established a team of education experts that develop material unique to the South African context. With access to READ classrooms throughout the country, these experts have been able to develop top quality, tried, and tested materials that reflect the interests, needs, and life of the African child. This team was also the first to introduce Big Books to the South African education sphere.
READING MATTERS is also the publisher and agent for reading programmes such as New Heights, Read for Tomorrow and Sunshine. Each programme offers learners of varying ages and abilities a series of graded fiction and non-fiction readers that are available as readers and Big Books.
The Read Shop
I am so excited that they have launched The Read Shop, an online store where you can buy a number of gifts and reading boxes that are the perfect presents for avid readers and young readers alike.
In addition to offering the sheer convenience of shopping on a virtual platform, the Read online shop generates additional income from the sale of various merchandising items such as our designer T-shirts, cup-and-spoon gift sets, Red Reading Boxes and Read Aloud Magic sets, perfect for Christmas Gifts, or anytime gifts as these really are the gifts that keep on giving – “read” on to find out why. Yes, I love puns!
My personal favourite is these awesome mug gift sets – I love the words on them:
… include 12 different books, perfect for reading aloud either in the classroom or at home and is ideal for children ages between 4 and 7 years old. It really is a great idea for a Christmas gift that will keep on giving!
The popular RED READING BOXES are set to be a bestseller online, The Red Reading Box is a collection of board games, activities and puzzles that are perfect for learners from Grade 4 right through to high school. Another awesome idea for a Christmas gift, or any time of the year gift!
Buying gifts from The Read Shop really is the gift that keeps on giving, not just for the recipient of the gift, but the best thing about all these products is that 100% of the profit from each item purchased goes straight back into their various initiatives of promoting literacy and quality education throughout the country.
There’s still time to get your Christmas Gift Shopping done. Their online shop is open for orders until the 13th of December. They will reopen again on the 8th of January. Visit www.thereadshop.co.za and visit http://www.read.org.za/ to find out more.
You can also join the conversations on social media by following them on: