The Best Christmas Adverts of 2025: John Lewis, Aldi, M&S, Tesco & Sainsburys

Christmas in our house has started to look a little different now that my two daughters are firmly in their teenage years. Gone are the days of early-morning excitement and leaving half-eaten mince pies around the house — now it’s more about hot chocolates, cosy pyjamas, and everyone pretending they’re not crying at the Christmas adverts. But whether they admit it or not, the girls still love sitting down with me every year to watch all the new Christmas adverts 2025 as they start to drop. It’s become one of our favourite Christmas traditions.

There’s something really comforting about it — the music, the little stories, the way each brand tries to outdo the others with either a hilarious moment or a good old-fashioned heart-tugger. And honestly? It’s become one of my favourite ways to kick off the festive season with them. So, I’ve pulled together all the best Christmas adverts of 2025 right here in one place. Grab a blanket, make a big mug of something warm, and enjoy them with the people you love… even if they’re teenagers pretending not to care.

The John Lewis Christmas advert 2025 delivers an emotional story centred around family, connection, and the true meaning of home. With a nostalgic soundtrack and cinematic visuals, this year’s campaign continues the tradition of heartfelt festive storytelling that viewers wait for every year. It’s one of the most talked-about Christmas adverts 2025 and a must-watch for the season.

As a mum of two teenage girls who are suddenly far too cool for most of my festive traditions, this advert hit me right in the heart. John Lewis has gone for a really emotional story this year — all about family, home and staying connected even when life gets busy. My girls pretended they “weren’t bothered”, but I definitely caught them both smiling by the end. It’s gentle, warm, and exactly the kind of Christmas advert that makes you want to put your phone down and cuddle up on the sofa together.

Waitrose goes down the charming rom-com route in its 2025 Christmas advert, featuring star talent and plenty of festive humour. Beautifully shot and packed with food-centric moments, this advert captures the joy of sharing delicious Christmas treats with the people you love. A warm, uplifting entry in the 2025 Christmas advert line-up.

This one feels like a cosy rom-com — and my daughters were absolutely glued to it. There’s a bit of humour, a bit of romance, and plenty of gorgeous Christmassy food that had all of us suddenly starving. It’s got that feel-good charm that reminds you Christmas doesn’t need to be perfect; it just needs good company and good snacks. The girls have already decided that several desserts from this advert “need testing immediately”.

Aldi brings back Kevin the Carrot for another fun and whimsical adventure that appeals to both kids and adults. Full of colourful animation, light-hearted humour, and festive mischief, it remains one of the most anticipated adverts every year. A brilliant example of how Aldi keeps its storytelling fresh while staying true to fan-favourite characters.

In true Aldi style, they’ve done it in 2 parts, so here is part 2 of the Aldi Chrismtas Advert 2-25

Kevin the Carrot is practically part of the family at this point. Even though my two pretend they’ve outgrown him, the second the advert started they came running in. Aldi has kept the fun, silly tone that kids love, but it still made all of us laugh. It’s light, colourful, and just good fun — the kind of advert that makes you forget the Christmas chaos for a moment and enjoy being a bit daft together.

M&S blends luxury visuals with feel-good festive charm in its 2025 Christmas advert. Featuring indulgent Christmas food and stylish seasonal fashion, the advert strikes a perfect balance of humour and glamour. It’s a standout in this year’s collection of best Christmas adverts 2025, appealing to anyone who loves a touch of festive sophistication.

The girls and I always look forward to the M&S advert because it gives us all sorts of “we could make that!” inspiration (even if half the time we don’t). This year’s advert feels really fancy and very M&S, with beautiful food shots and a bit of festive sparkle. It’s the sort of advert that makes you want to get dressed up even if you’re just making hot chocolate and watching movies at home — which, honestly, is our ideal December evening.

Tesco captures the chaos, comedy, and joy of real family Christmas moments in its 2025 advert. From last-minute shopping to festive kitchen fails, the story feels instantly relatable. With a nostalgic soundtrack and heartwarming ending, Tesco delivers a feel-good Christmas advert that celebrates the traditions that make the season special.

Tesco has nailed relatability this year. This advert felt exactly like our house the week before Christmas — slightly chaotic, people shouting from different rooms, someone losing the scissors, someone else eating the treats meant for Christmas Day. My daughters were laughing because it was basically a documentary of our family. It’s warm, funny, and a lovely reminder that Christmas doesn’t have to look perfect to feel perfect.

In this year’s Sainsbury’s Christmas advert, the beloved BFG returns — joined by a real Sainsbury’s colleague — as they try to save Christmas dinner from a very hungry “unexpected guest.” A whimsical, festive story full of magic, chaos and holiday food that’s perfect for families to enjoy together. 🎄

As a mum of two teens, I wasn’t sure how much they’d get into this year’s Sainsbury’s advert, but I was wrong — they were hooked from the first second! The BFG is back, trying to save Christmas dinner from a very hungry “unexpected guest,” and it’s delightfully chaotic and magical. We all laughed together at the chaos in the kitchen, and honestly, it felt like a little reminder that family Christmases don’t have to be perfect to be perfect. My girls were secretly cheering for the BFG the whole time!

Christmas adverts wrapped

And that’s a wrap on the best Christmas adverts 2025 — the ones that made us laugh, made us tear up, and made my two teenage daughters roll their eyes and secretly smile (the ultimate festive achievement). Whether you’re watching these on the sofa with your own family or squeezing them in between shopping lists and school runs, I hope this round-up brought a little extra sparkle to your day.

Christmas is really about connection, and these adverts capture that perfectly — the small moments, the familiar chaos, and the traditions we hold onto even as our kids grow up. If there’s someone in your life who loves Christmas adverts as much as we do, or just needs a bit of festive cheer, send them this post. Share the magic, one advert at a time, and spread the joy of the season.

Wishing you and your family a warm, happy, advert-filled Christmas. 🎄✨